ENVIRONMENTAL FACTS OF THE DAY

Putting the environment on the media agenda “ Were the [African] media to be faced with the choice ofcovering either the natural or the political environment, they should, without any hesitation choose the latter, for in the African context, the mismanagement of the political sphere is the more imminent calamity” – Okigbo 1995 Role of advertisers, politics, sources, advocacy, etc

. Defining the environment The simple and the technical Examples - Everything that surrounds anything - The complex set of physical, geographic, biological, social, cultural and political conditions that surround an individual or organism and that ultimately determines its form and nature of its survival - Chenje et al “ components of the earth, including air, land and water, all layers of the atmosphere, all organic and inorganic matter and living organisms, and the interacting systems that include all of these components